About Us

Prep Kitchen is one of the fastest-growing meal prep companies in the UK, ranked in The Sunday Times Hundred list two years in a row — #27 in 2024 and featured again in 2025 as one of the UK’s top 100 fastest-growing private companies. We deliver convenient, healthy, and delicious meals nationwide, powered by high-quality ingredients, diverse menu options, and a dedication to exceptional customer service. We’re also proud to be named one of the Sunday Times Best Places to Work 2025, a reflection of the culture and care we build from the inside out. We’re growing fast - but always with purpose, and we’re committed to welcoming the very best into the PK crew: those who bring talent, heart, and the drive to make a real impact.

Job Overview/Summary

We’re looking for a CRO Manager to lead experimentation and conversion optimisation across Prep Kitchen’s website and mobile app.

Your mission is to identify friction, test improvements, and turn insights into measurable uplift in conversion, engagement, and customer value.

We’re looking for someone who is equally comfortable analysing data, shaping hypotheses, and working hands-on with designers and developers to deliver high-quality experiments.

Main Duties and Responsibilities

CRO Strategy & Test Roadmap

• Own and maintain a prioritised CRO roadmap aligned to business objectives.

• Identify opportunities through funnel analysis, behavioural data, and qualitative insights.

• Balance quick wins with deeper strategic tests across the customer journey.

Insight Analysis & Hypothesis Creation

• Analyse user behaviour using GA4, experimentation tools, and session insight.

• Develop clear, testable hypotheses with defined success metrics.

• Work closely with Data to validate opportunities before testing.

Experiment Design, Delivery & QA

• Define experiment scope, variants, and measurement plans.

• Partner with Design and Development to ensure variants are well designed and correctly implemented.

• Own QA of experiment logic, targeting, and tracking prior to launch.

Performance Reporting & Learning

• Analyse experiment results and communicate insights clearly to stakeholders.

• Maintain documentation of learnings and outcomes.

• Feed results back into the product roadmap and future test planning.

• Contribute to internal test results sharing across the business.
  

About You

• 3+ years’ experience in CRO, experimentation, or optimisation roles.

• Strong analytical skills with experience using GA4 and experimentation platforms (e.g. Optimizely).

• Confident in shaping hypotheses and interpreting statistical outcomes.

• Comfortable working cross-functionally with Design, Product, and Development.

• Detail-oriented, structured, and quality-focused.

• Curious, commercial, and driven by measurable outcomes.

Accommodations

At Prep Kitchen, we celebrate the unique qualities that each individual brings to the workplace. We are committed to fostering an inclusive and diverse environment where everyone feels valued and supported. We encourage applications from individuals of all backgrounds, as we believe that diverse perspectives drive innovation and contribute to the success of our team. We are dedicated to providing equal opportunities and creating a workplace where everyone can thrive and contribute to our collective growth.